I have highlighted the most important benefits of conducting regular mystery visits :

• Identify service level gaps, which create an opportunity to train staff and maintain service levels, and a motivated team

• High retention rate of staff  

• Improves guest satisfaction and leads to returning guests once changes are implemented

• Revenue optimization

• Brand Consistency, especially where more than one property needs to maintain a similar service standard 

•  Build and maintain a business reputation 

• Competitive advantage through offering a consistent service 

• Receive honest feedback from a hospitality professional 

It is important to invest in regular mystery guest visits to reach your full business potential and thereafter maintain the quality of service offered.